Market Research Analysts and Marketing Specialists Salary — US State Breakdown (2025)
✓ Sourced directly from BLS OES · Checked for accuracy at every rebuild · Last updated: 2026-09-02
BLS OES May 2025 · SOC 13-1161As an Amazon Associate we earn from qualifying purchases. Links below are affiliate links.
US Salary Overview
The national median wage for market research analysts and marketing specialists in the United States is $78,760 per year, based on BLS Occupational Employment and Wage Statistics (May 2025) — real government survey data, not an algorithmic salary estimate. Pay ranges from $43,390 at the 10th percentile to $155,480 at the 90th percentile. In the UK, the equivalent occupation (Marketing associate professionals) has a median of £30,479 — figures are shown in local currency and are not converted. Signing a US offer? Employment contract templates at LawDepot cover offer letters, NDAs and employment agreements.
US Salary Percentiles
| Percentile | Annual (gross) | Notes |
|---|---|---|
| 10th | $43,390 | Entry level / lowest decile |
| 25th | $58,350 | Early career |
| 50th (median) | $78,760 | Typical pay |
| 75th | $108,310 | Experienced |
| 90th | $155,480 | Senior / highest decile |
Career Essentials
Role-specific interview prep for this occupation.
Check Price →A new job often means a new city, car or mortgage application — check your score first. 7-day trial for $1.
Start $1 Trial →Median Salary by State
| State | Median salary | Mean salary | Employment |
|---|---|---|---|
| Massachusetts | $101,810 | $108,600 | 40,000 |
| Delaware | $101,270 | $105,940 | 4,000 |
| New York | $98,580 | $103,270 | 80,000 |
| District of Columbia | $98,090 | $106,270 | 6,000 |
| Washington | $95,120 | $107,970 | 24,000 |
| California | $94,700 | $108,120 | 119,000 |
| Colorado | $93,050 | $98,960 | 28,000 |
| New Jersey | $88,190 | $94,660 | 23,000 |
| Minnesota | $87,510 | $94,120 | 21,000 |
| Rhode Island | $86,240 | $89,490 | 3,000 |
| Oregon | $79,150 | $90,540 | 11,000 |
| Illinois | $79,120 | $87,940 | 41,000 |
| North Carolina | $78,410 | $89,430 | 31,000 |
| Connecticut | $77,740 | $86,740 | 10,000 |
| Virginia | $76,980 | $87,420 | 26,000 |
| Maryland | $76,370 | $85,610 | 14,000 |
| Georgia | $75,850 | $84,540 | 28,000 |
| Florida | $75,450 | $81,010 | 61,000 |
| Vermont | $74,880 | $78,420 | 860 |
| Ohio | $72,790 | $78,560 | 27,000 |
| Texas | $72,520 | $79,770 | 63,000 |
| Maine | $71,980 | $79,240 | 2,000 |
| Arizona | $71,940 | $80,310 | 16,000 |
| Nevada | $71,840 | $76,790 | 6,000 |
| Kansas | $70,430 | $77,490 | 8,000 |
| Missouri | $70,140 | $78,560 | 15,000 |
| Tennessee | $69,790 | $79,640 | 13,000 |
| South Carolina | $69,440 | $81,470 | 12,000 |
| Pennsylvania | $68,760 | $77,100 | 31,000 |
| Montana | $68,080 | $71,250 | 1,000 |
| Michigan | $66,780 | $77,240 | 24,000 |
| Alaska | $66,710 | $70,110 | 570 |
| Iowa | $66,390 | $73,380 | 9,000 |
| Arkansas | $65,430 | $78,430 | 6,000 |
| Wisconsin | $64,800 | $73,910 | 16,000 |
| New Hampshire | $64,570 | $80,090 | 4,000 |
| Indiana | $63,700 | $72,460 | 14,000 |
| South Dakota | $63,490 | $73,980 | 2,000 |
| Utah | $62,630 | $71,490 | 15,000 |
| New Mexico | $61,950 | $67,090 | 2,000 |
| Oklahoma | $61,940 | $69,590 | 7,000 |
| North Dakota | $61,580 | $66,940 | 2,000 |
| Kentucky | $61,480 | $70,220 | 6,000 |
| Wyoming | $60,990 | $69,760 | 850 |
| Idaho | $60,970 | $73,110 | 4,000 |
| Nebraska | $60,000 | $64,970 | 4,000 |
| Virgin Islands | $59,990 | $56,230 | 90 |
| Louisiana | $59,690 | $68,520 | 5,000 |
| Alabama | $59,530 | $68,500 | 8,000 |
| Hawaii | $59,390 | $64,720 | 2,000 |
| Mississippi | $56,640 | $61,820 | 3,000 |
| West Virginia | $52,340 | $58,360 | 2,000 |
| Guam | $42,240 | $49,890 | 80 |
| Puerto Rico | $39,330 | $45,470 | 2,000 |
Tools for Remote & Hybrid Workers
Remote and hybrid roles are now standard — a VPN protects client data on any network.
Get NordVPN →Protect client data and accounts on home and public networks.
Get Surfshark →Wills, powers of attorney and trusts — downloadable legal templates for US residents.
Browse LawDepot →Recommended Gear & Prep
Many people pair this data with a salary negotiation guide before accepting an offer.
How Does This Compare to the UK?
Market Research Analysts and Marketing Specialists is the US equivalent of marketing associate professionals in the UK, which has a national median of £30,479. Figures are shown in local currency, not converted — cost of living, tax systems and benefits packages differ enough between the two countries that a currency conversion alone would be misleading. See the full UK breakdown, or use our comparison tool to set this role against another job title side by side, with location and experience-level filters.
Frequently Asked Questions
What is the average salary for a market research analysts and marketing specialists in the US?
The US national median wage for market research analysts and marketing specialists is $78,760 per year (gross, before tax), based on BLS Occupational Employment and Wage Statistics (May 2025).
What is the pay range for market research analysts and marketing specialists in the US?
Pay ranges from $43,390 at the 10th percentile to $155,480 at the 90th percentile. This difference typically reflects experience level, employer size, and location.
Which US states pay market research analysts and marketing specialists the most?
The highest-paying states for market research analysts and marketing specialists include Massachusetts ($101,810), Delaware ($101,270), New York ($98,580). Pay varies by state due to cost of living, local demand and industry concentration.
How much does market research analysts and marketing specialists salary vary by state?
The gap between the highest- and lowest-paying states is significant — Massachusetts ($101,810) pays roughly 159% more than Puerto Rico ($39,330). Check the state breakdown above for the exact figure in your location.
How does market research analysts and marketing specialists pay compare between the US and UK?
The UK equivalent role (Marketing associate professionals) has a national median of £30,479. Figures are shown in local currency rather than converted, since cost of living and tax systems differ enough between the two countries that a straight currency conversion would be misleading.
← Back to the UK-focused marketing associate professionals salary page
Data: BLS OES, May 2025 · ONS ASHE Table 14/15, 2025 provisional · Page built 2026-09-02