Market Research Analysts and Marketing Specialists Salary in Tennessee (2025)

✓ Sourced directly from BLS OES · Checked for accuracy at every rebuild · First published: 2026-08-25 · Last updated: 2026-10-25

BLS OES May 2025 · SOC 13-1161
$69,790
Tennessee median
$79,640
Tennessee mean
$78,760
US national median
-11.4%
vs national

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Overview

The median wage for market research analysts and marketing specialists in Tennessee is $69,790 per year (gross, before tax) — 11.4% below the US national median of $78,760 for this occupation. Figures are from BLS Occupational Employment and Wage Statistics (May 2025). Around 13,000 people work in this occupation in Tennessee. Negotiating an offer in Tennessee? A good salary negotiation guide helps you make the case for the upper percentiles.

Tennessee Salary Percentiles

PercentileAnnual (gross)Notes
10th$39,480Entry level / lowest decile
25th$51,820Early career
50th (median)$69,790Typical pay
75th$96,520Experienced
90th$134,740Senior / highest decile

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How Tennessee Compares

StateMedian salaryvs national
Massachusetts $101,810 +29.3%
Delaware $101,270 +28.6%
New York $98,580 +25.2%
District of Columbia $98,090 +24.5%
Washington $95,120 +20.8%
California $94,700 +20.2%
Colorado $93,050 +18.1%
New Jersey $88,190 +12.0%
Minnesota $87,510 +11.1%
Rhode Island $86,240 +9.5%
Tennessee $69,790 -11.4%

All states for market research analysts and marketing specialists →

Salary data is sourced from BLS OES May 2025. Figures represent gross pay before tax across the whole occupation in this state and will differ from individual job offers. Reference only.

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All salaries in Tennessee · UK data for this occupation

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Frequently Asked Questions

What is the average salary for a market research analysts and marketing specialists in Tennessee?

The median salary in Tennessee is $69,790 per year (gross, before tax), based on BLS OES May 2025 data. The mean is $79,640.

How does Tennessee pay compare to the US national average?

Tennessee is 11.4% below the US national median of $78,760 for this occupation.

Which US state pays market research analysts and marketing specialists the most?

Massachusetts has the highest median pay for this occupation at $101,810 per year. See the state comparison table above for more.

Data: BLS OES, May 2025 · Page built 2026-10-25