Market Research Analysts and Marketing Specialists Salary in South Carolina (2025)
✓ Sourced directly from BLS OES · Checked for accuracy at every rebuild · First published: 2026-08-25 · Last updated: 2026-10-25
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Overview
The median wage for market research analysts and marketing specialists in South Carolina is $69,440 per year (gross, before tax) — 11.8% below the US national median of $78,760 for this occupation. Figures are from BLS Occupational Employment and Wage Statistics (May 2025). Around 12,000 people work in this occupation in South Carolina. Negotiating an offer in South Carolina? A good salary negotiation guide helps you make the case for the upper percentiles.
South Carolina Salary Percentiles
| Percentile | Annual (gross) | Notes |
|---|---|---|
| 10th | $39,950 | Entry level / lowest decile |
| 25th | $51,410 | Early career |
| 50th (median) | $69,440 | Typical pay |
| 75th | $100,020 | Experienced |
| 90th | $153,090 | Senior / highest decile |
Career Essentials
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Start $1 Trial →How South Carolina Compares
| State | Median salary | vs national |
|---|---|---|
| Massachusetts | $101,810 | +29.3% |
| Delaware | $101,270 | +28.6% |
| New York | $98,580 | +25.2% |
| District of Columbia | $98,090 | +24.5% |
| Washington | $95,120 | +20.8% |
| California | $94,700 | +20.2% |
| Colorado | $93,050 | +18.1% |
| New Jersey | $88,190 | +12.0% |
| Minnesota | $87,510 | +11.1% |
| Rhode Island | $86,240 | +9.5% |
| South Carolina | $69,440 | -11.8% |
All states for market research analysts and marketing specialists →
Recommended Gear & Prep
Interviewing in South Carolina? Interview prep books cover the common question sets.
All salaries in South Carolina · UK data for this occupation
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Frequently Asked Questions
What is the average salary for a market research analysts and marketing specialists in South Carolina?
The median salary in South Carolina is $69,440 per year (gross, before tax), based on BLS OES May 2025 data. The mean is $81,470.
How does South Carolina pay compare to the US national average?
South Carolina is 11.8% below the US national median of $78,760 for this occupation.
Which US state pays market research analysts and marketing specialists the most?
Massachusetts has the highest median pay for this occupation at $101,810 per year. See the state comparison table above for more.
Data: BLS OES, May 2025 · Page built 2026-10-25