Market Research Analysts and Marketing Specialists Salary in North Carolina (2025)
✓ Sourced directly from BLS OES · Checked for accuracy at every rebuild · First published: 2026-08-25 · Last updated: 2026-10-25
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Overview
The median wage for market research analysts and marketing specialists in North Carolina is $78,410 per year (gross, before tax) — 0.4% below the US national median of $78,760 for this occupation. Figures are from BLS Occupational Employment and Wage Statistics (May 2025). Around 31,000 people work in this occupation in North Carolina. Negotiating an offer in North Carolina? A good salary negotiation guide helps you make the case for the upper percentiles.
North Carolina Salary Percentiles
| Percentile | Annual (gross) | Notes |
|---|---|---|
| 10th | $43,780 | Entry level / lowest decile |
| 25th | $58,430 | Early career |
| 50th (median) | $78,410 | Typical pay |
| 75th | $109,810 | Experienced |
| 90th | $155,670 | Senior / highest decile |
Career Essentials
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Start $1 Trial →How North Carolina Compares
| State | Median salary | vs national |
|---|---|---|
| Massachusetts | $101,810 | +29.3% |
| Delaware | $101,270 | +28.6% |
| New York | $98,580 | +25.2% |
| District of Columbia | $98,090 | +24.5% |
| Washington | $95,120 | +20.8% |
| California | $94,700 | +20.2% |
| Colorado | $93,050 | +18.1% |
| New Jersey | $88,190 | +12.0% |
| Minnesota | $87,510 | +11.1% |
| Rhode Island | $86,240 | +9.5% |
| North Carolina | $78,410 | -0.4% |
All states for market research analysts and marketing specialists →
Recommended Gear & Prep
Interviewing in North Carolina? Interview prep books cover the common question sets.
All salaries in North Carolina · UK data for this occupation
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Frequently Asked Questions
What is the average salary for a market research analysts and marketing specialists in North Carolina?
The median salary in North Carolina is $78,410 per year (gross, before tax), based on BLS OES May 2025 data. The mean is $89,430.
How does North Carolina pay compare to the US national average?
North Carolina is 0.4% below the US national median of $78,760 for this occupation.
Which US state pays market research analysts and marketing specialists the most?
Massachusetts has the highest median pay for this occupation at $101,810 per year. See the state comparison table above for more.
Data: BLS OES, May 2025 · Page built 2026-10-25