Market Research Analysts and Marketing Specialists Salary — US State Breakdown (2025)
BLS OES May 2025 · SOC 13-1161As an Amazon Associate we earn from qualifying purchases. Links below are affiliate links.
US Salary Overview
The national median wage for market research analysts and marketing specialists in the United States is $78,760 per year, based on BLS Occupational Employment and Wage Statistics (May 2025). Pay ranges from $43,390 at the 10th percentile to $155,480 at the 90th percentile. In the UK, the equivalent occupation (Marketing associate professionals) has a median of £30,479 — figures are shown in local currency and are not converted. Heading for a US interview? Interview prep guides cover the standard question frameworks.
US Salary Percentiles
| Percentile | Annual (gross) | Notes |
|---|---|---|
| 10th | $43,390 | Entry level / lowest decile |
| 25th | $58,350 | Early career |
| 50th (median) | $78,760 | Typical pay |
| 75th | $108,310 | Experienced |
| 90th | $155,480 | Senior / highest decile |
Career Essentials
Role-specific interview prep for this occupation.
Check Price →Median Salary by State
| State | Median salary | Mean salary | Employment |
|---|---|---|---|
| Massachusetts | $101,810 | $108,600 | 40,000 |
| Delaware | $101,270 | $105,940 | 4,000 |
| New York | $98,580 | $103,270 | 80,000 |
| District of Columbia | $98,090 | $106,270 | 6,000 |
| Washington | $95,120 | $107,970 | 24,000 |
| California | $94,700 | $108,120 | 119,000 |
| Colorado | $93,050 | $98,960 | 28,000 |
| New Jersey | $88,190 | $94,660 | 23,000 |
| Minnesota | $87,510 | $94,120 | 21,000 |
| Rhode Island | $86,240 | $89,490 | 3,000 |
| Oregon | $79,150 | $90,540 | 11,000 |
| Illinois | $79,120 | $87,940 | 41,000 |
| North Carolina | $78,410 | $89,430 | 31,000 |
| Connecticut | $77,740 | $86,740 | 10,000 |
| Virginia | $76,980 | $87,420 | 26,000 |
| Maryland | $76,370 | $85,610 | 14,000 |
| Georgia | $75,850 | $84,540 | 28,000 |
| Florida | $75,450 | $81,010 | 61,000 |
| Vermont | $74,880 | $78,420 | 860 |
| Ohio | $72,790 | $78,560 | 27,000 |
| Texas | $72,520 | $79,770 | 63,000 |
| Maine | $71,980 | $79,240 | 2,000 |
| Arizona | $71,940 | $80,310 | 16,000 |
| Nevada | $71,840 | $76,790 | 6,000 |
| Kansas | $70,430 | $77,490 | 8,000 |
| Missouri | $70,140 | $78,560 | 15,000 |
| Tennessee | $69,790 | $79,640 | 13,000 |
| South Carolina | $69,440 | $81,470 | 12,000 |
| Pennsylvania | $68,760 | $77,100 | 31,000 |
| Montana | $68,080 | $71,250 | 1,000 |
| Michigan | $66,780 | $77,240 | 24,000 |
| Alaska | $66,710 | $70,110 | 570 |
| Iowa | $66,390 | $73,380 | 9,000 |
| Arkansas | $65,430 | $78,430 | 6,000 |
| Wisconsin | $64,800 | $73,910 | 16,000 |
| New Hampshire | $64,570 | $80,090 | 4,000 |
| Indiana | $63,700 | $72,460 | 14,000 |
| South Dakota | $63,490 | $73,980 | 2,000 |
| Utah | $62,630 | $71,490 | 15,000 |
| New Mexico | $61,950 | $67,090 | 2,000 |
| Oklahoma | $61,940 | $69,590 | 7,000 |
| North Dakota | $61,580 | $66,940 | 2,000 |
| Kentucky | $61,480 | $70,220 | 6,000 |
| Wyoming | $60,990 | $69,760 | 850 |
| Idaho | $60,970 | $73,110 | 4,000 |
| Nebraska | $60,000 | $64,970 | 4,000 |
| Virgin Islands | $59,990 | $56,230 | 90 |
| Louisiana | $59,690 | $68,520 | 5,000 |
| Alabama | $59,530 | $68,500 | 8,000 |
| Hawaii | $59,390 | $64,720 | 2,000 |
| Mississippi | $56,640 | $61,820 | 3,000 |
| West Virginia | $52,340 | $58,360 | 2,000 |
| Guam | $42,240 | $49,890 | 80 |
| Puerto Rico | $39,330 | $45,470 | 2,000 |
Recommended Gear & Prep
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Data: BLS OES, May 2025 · ONS ASHE Table 14/15, 2025 provisional · Page built 2026-07-18