Marketing, sales and advertising directors Salary — UK & US Data (2025)
ONS ASHE 2025 (provisional) · BLS OES May 2025As an Amazon Associate we earn from qualifying purchases. Links below are affiliate links.
UK Salary Overview
The median salary for a marketing, sales and advertising directors in the UK is £90,000 per year (gross, before tax), based on ONS Annual Survey of Hours and Earnings data for 2025 (provisional). Pay in this occupation ranges from around £36,561 at the 10th percentile (typically entry-level or part-time roles) to £179,747 at the 90th percentile (senior or specialist roles). There are approximately 216,000 jobs in this occupation across the UK. If you're heading into a pay review or a new offer, a good salary negotiation guide can help you land nearer the top of these ranges.
UK Salary Percentiles
Where you land in these bands is partly negotiable — many people use interview preparation books to push toward the upper percentiles.
| Percentile | Annual (gross) | Notes |
|---|---|---|
| 10th | £36,561 | Entry level / lowest decile |
| 25th | £60,138 | Early career |
| 50th (median) | £90,000 | Typical pay |
| 75th | £131,906 | Experienced |
| 90th | £179,747 | Senior / highest decile |
Career Essentials
Role-specific interview prep for this occupation.
Check Price →UK Regional Breakdown
| Region | Median salary | vs national |
|---|---|---|
| London | £111,935 | +24.4% |
| South East | £85,122 | -5.4% |
| East | £81,143 | -9.8% |
| North West | £79,816 | -11.3% |
| West Midlands | £79,812 | -11.3% |
| Yorkshire and The Humber | £79,606 | -11.5% |
| East Midlands | £76,175 | -15.4% |
| South West | £74,712 | -17.0% |
Regions without published data for this occupation are omitted (ONS suppresses small samples).
US Salary Overview
In the United States, the equivalent occupation (Marketing Managers, SOC 11-2021) has a national median wage of $166,790 per year according to BLS Occupational Employment and Wage Statistics (May 2025). Around 395,000 people are employed in this occupation in the US. Figures are shown in local currency and are not converted.
US Top States by Median Salary
| State | Median salary | Mean salary |
|---|---|---|
| Massachusetts | $212,020 | $213,230 |
| California | $193,620 | $207,860 |
| Virginia | $187,820 | $195,940 |
| Colorado | $182,730 | $196,210 |
| New York | $181,200 | $202,480 |
| New Jersey | $180,040 | $198,400 |
| District of Columbia | $177,170 | $194,070 |
| Minnesota | $173,300 | $191,820 |
| Washington | $172,270 | $185,590 |
| Connecticut | $169,240 | $179,330 |
See the full US state-by-state breakdown for marketing, sales and advertising directors →
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Frequently Asked Questions
What is the average salary for a marketing, sales and advertising directors in the UK?
The UK median is £90,000 per year (gross, before tax), based on ONS ASHE 2025 (provisional) data. The mean is £108,331.
How much do the highest-paid marketing, sales and advertising directors earn?
The 90th percentile earns around £179,747 a year, while the 10th percentile is around £36,561 — typically the difference between senior specialist roles and entry-level or part-time positions.
How does the US salary compare?
The equivalent US occupation (Marketing Managers) has a national median of $166,790 per year (BLS OES May 2025). Figures are in local currency and not converted.
Data: ONS ASHE Table 14/15, 2025 provisional · BLS OES, May 2025 · Page built 2026-07-18