Sales and Retail Assistants Salary in London (2025)
✓ Sourced directly from ONS ASHE · Checked for accuracy at every rebuild · First published: 2026-08-25 · Last updated: 2026-10-25
ONS ASHE 2025 (provisional) · Table 15, work-based regionAs an Amazon Associate we earn from qualifying purchases. Links below are affiliate links.
Overview
The median salary for a sales and retail assistants working in London is £15,417 per year (gross, before tax) — 6.4% above the UK national median of £14,491 for this occupation. Figures come from the ONS Annual Survey of Hours and Earnings (2025 (provisional)), based on where the job is located rather than where the employee lives. Negotiating an offer in London? A solid negotiation guide helps you use these figures with confidence.
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| Region | Median salary | vs national |
|---|---|---|
| London | £15,417 | +6.4% |
| South East | £15,246 | +5.2% |
| East | £15,065 | +4.0% |
| Yorkshire and The Humber | £14,657 | +1.1% |
| West Midlands | £14,582 | +0.6% |
| Wales | £14,568 | +0.5% |
| East Midlands | £14,531 | +0.3% |
| North West | £14,443 | -0.3% |
| South West | £14,278 | -1.5% |
| North East | £14,015 | -3.3% |
| Scotland | £13,717 | -5.3% |
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Frequently Asked Questions
What is the average salary for a sales and retail assistants in London?
The median salary in London is £15,417 per year (gross, before tax), based on ONS ASHE 2025 (provisional) data. The mean is £17,693.
How does London pay compare to the UK national average?
London is 6.4% above the UK national median of £14,491 for this occupation.
Data: ONS ASHE Table 14/15, 2025 provisional · Page built 2026-10-25