Marketing Managers Salary — US State Breakdown (2025)
✓ Sourced directly from BLS OES · Checked for accuracy at every rebuild · First published: 2026-08-25 · Last updated: 2026-10-25
✓ BLS Verified Rates — Updated July 2026 · Every figure checked against the official source dataset and reviewed by Jordan Morley at each rebuild, not generated or estimated by AI.
BLS OES May 2025 · SOC 11-2021As an Amazon Associate we earn from qualifying purchases. Links below are affiliate links.
US Salary Overview
The national median wage for marketing managers in the United States is $166,790 per year, based on BLS Occupational Employment and Wage Statistics (May 2025) — real government survey data, not an algorithmic salary estimate. Pay ranges from $90,260 at the 10th percentile to $293,610 at the 90th percentile. In the UK, the equivalent occupation (Marketing, Sales and Advertising Directors) has a median of £90,000 — figures are shown in local currency and are not converted. Signing a US offer? Employment contract templates at LawDepot cover offer letters, NDAs and employment agreements.
↑ Pay rank: #31 of 861 US occupations tracked on this site — higher-paying than roughly 96% of them, and #5 of 31 within management & leadership.
What This Job Involves
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Typical duties, per the US Department of Labor's O*NET occupational database:
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
Source: O*NET OnLine, 11-2021.00 (US Dept. of Labor, public domain).
US Salary Percentiles
| Percentile | Annual (gross) | Notes |
|---|---|---|
| 10th | $90,260 | Entry level / lowest decile |
| 25th | $123,020 | Early career |
| 50th (median) | $166,790 | Typical pay |
| 75th | $216,410 | Experienced |
| 90th | $293,610 | Senior / highest decile |
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Start $1 Trial →Median Salary by State
| State | Median salary | Mean salary | Employment |
|---|---|---|---|
| Massachusetts | $212,020 | $213,230 | 14,000 |
| California | $193,620 | $207,860 | 55,000 |
| Virginia | $187,820 | $195,940 | 7,000 |
| Colorado | $182,730 | $196,210 | 6,000 |
| New York | $181,200 | $202,480 | 54,000 |
| New Jersey | $180,040 | $198,400 | 14,000 |
| District of Columbia | $177,170 | $194,070 | 3,000 |
| Minnesota | $173,300 | $191,820 | 8,000 |
| Washington | $172,270 | $185,590 | 9,000 |
| Connecticut | $169,240 | $179,330 | 6,000 |
| South Dakota | $167,750 | $172,390 | 220 |
| Montana | $165,580 | $170,770 | — |
| North Carolina | $165,480 | $173,660 | 11,000 |
| Illinois | $162,860 | $170,370 | 21,000 |
| Wyoming | $161,580 | $155,840 | 100 |
| Oregon | $161,560 | $171,930 | 5,000 |
| Georgia | $160,760 | $168,940 | 9,000 |
| Kansas | $154,510 | $163,980 | 2,000 |
| Maryland | $154,160 | $160,240 | 7,000 |
| Pennsylvania | $150,810 | $159,270 | 14,000 |
| Texas | $147,880 | $159,810 | 45,000 |
| South Carolina | $143,290 | $162,650 | 4,000 |
| New Hampshire | $143,280 | $161,610 | 1,000 |
| Florida | $142,620 | $159,010 | 25,000 |
| Idaho | $142,090 | $150,750 | 1,000 |
| Utah | $139,830 | $152,090 | 6,000 |
| Michigan | $138,510 | $150,850 | 7,000 |
| Arkansas | $136,520 | $148,230 | 2,000 |
| Indiana | $136,260 | $150,830 | 3,000 |
| Maine | $135,380 | $157,080 | 1,000 |
| Wisconsin | $133,600 | $145,300 | 5,000 |
| Ohio | $132,330 | $147,400 | 11,000 |
| Arizona | $132,220 | $152,080 | 5,000 |
| Tennessee | $131,990 | $145,590 | 8,000 |
| Iowa | $131,120 | $139,870 | 2,000 |
| Missouri | $130,550 | $144,840 | 7,000 |
| Kentucky | $128,930 | $138,310 | 2,000 |
| Oklahoma | $126,920 | $136,560 | 1,000 |
| North Dakota | $125,580 | $136,760 | 180 |
| New Mexico | $122,980 | $130,660 | 800 |
| Louisiana | $120,650 | $136,210 | 940 |
| Alabama | $120,160 | $135,310 | 2,000 |
| Hawaii | $117,770 | $132,170 | 570 |
| Alaska | $116,270 | $130,600 | 240 |
| Nebraska | $110,570 | $127,360 | 2,000 |
| Nevada | $107,550 | $134,410 | 3,000 |
| Mississippi | $100,940 | $120,770 | 770 |
| West Virginia | $98,750 | $121,140 | 300 |
| Virgin Islands | $97,760 | $100,780 | 60 |
| Guam | $79,890 | $87,400 | 120 |
Salary in Context
Location makes a real difference here: Massachusetts pays around 165% more than Guam for this same occupation, based on the state breakdown above. If you're able to work remotely or are open to relocating, that gap is often larger than a typical annual pay rise.
The spread between the 25th and 75th percentile — roughly the band most people in this role actually fall into — is about 76%. A narrower spread suggests pay for this role is fairly standardised across employers; a wider one suggests more room to negotiate, or a role where employer type and seniority matter more than average.
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Many people pair this data with a salary negotiation guide before accepting an offer.
How Does This Compare to the UK?
Marketing Managers is the US equivalent of marketing, sales and advertising directors in the UK, which has a national median of £90,000. Figures are shown in local currency, not converted — cost of living, tax systems and benefits packages differ enough between the two countries that a currency conversion alone would be misleading. See the full UK breakdown, or use our comparison tool to set this role against another job title side by side, with location and experience-level filters.
What Affects Pay for Marketing Managers, and How to Use This Data When Negotiating
The figures above describe the market, not any one employer's ceiling. A few things generally explain where an individual lands within that range:
- Location: Pay for the same job title can vary by tens of thousands depending on region or state — see the location breakdown on this page for this specific role.
- Experience level: The gap between the 10th and 90th percentile mostly reflects years of experience and seniority within the role, rather than employer generosity alone.
- Employer size and sector: Larger organisations and higher-paying sectors tend to sit above the median for a given role; smaller employers and some non-profit or public-sector employers often sit below it.
- Qualifications and certifications: Professional qualifications relevant to a role can shift where someone lands within the percentile range, particularly in regulated or technical occupations.
- How common the role is: Roles with fewer people employed nationally tend to show wider pay variation than high-volume occupations, simply because the underlying sample is smaller and less standardised.
If you're using this page to prepare for a pay conversation, a few practical steps:
- Bring the actual percentile figures from this page into the conversation — a specific, sourced number ("the median for this role is £X") carries more weight than a general sense that you're underpaid.
- If you have several years of experience or a scarce skill set, anchor to the 75th percentile rather than the median — the median describes the middle of the market, not where an experienced hire should expect to land.
- Use the regional or state figure, not the national one, if your employer benchmarks pay nationally but you're based in a higher-paying area — the location breakdown above is the more relevant number to quote.
- Treat total compensation, not just base salary, as the real comparison — pension contributions, bonus structure and benefits can close a gap that base pay alone doesn't show.
- Time the conversation around a review cycle or a clear recent win, and bring both arguments — the market-rate evidence on this page and your own contribution — together rather than either alone.
Where This Data Comes From
The figures on this page come from the Bureau of Labor Statistics' Occupational Employment and Wage Statistics (OES) programme — a large-scale US government survey of employers, not a self-reported salary site or a jobs-board average of advertised (rather than actually paid) salaries. Figures are gross pay, before federal/state tax and FICA — gross pay is what's actually comparable across employers and states; take-home pay depends on each person's own tax situation and state of residence.
US occupations are classified under the US Standard Occupational Classification (SOC) system, matched to the closest UK SOC 2020 equivalent for the comparison elsewhere on this page — that pairing is our own editorial best match, not an official government cross-reference. See About & methodology for the full data-sourcing notes that apply across every page on this site.
Frequently Asked Questions
What is the average salary for a marketing managers in the US?
The US national median wage for marketing managers is $166,790 per year (gross, before tax), based on BLS Occupational Employment and Wage Statistics (May 2025).
What is the pay range for marketing managers in the US?
Pay ranges from $90,260 at the 10th percentile to $293,610 at the 90th percentile. This difference typically reflects experience level, employer size, and location.
Which US states pay marketing managers the most?
The highest-paying states for marketing managers include Massachusetts ($212,020), California ($193,620), Virginia ($187,820). Pay varies by state due to cost of living, local demand and industry concentration.
How much does marketing managers salary vary by state?
The gap between the highest- and lowest-paying states is significant — Massachusetts ($212,020) pays roughly 165% more than Guam ($79,890). Check the state breakdown above for the exact figure in your location.
How does marketing managers pay compare between the US and UK?
The UK equivalent role (Marketing, Sales and Advertising Directors) has a national median of £90,000. Figures are shown in local currency rather than converted, since cost of living and tax systems differ enough between the two countries that a straight currency conversion would be misleading.
← Back to the UK-focused marketing, sales and advertising directors salary page
Data: BLS OES, May 2025 · ONS ASHE Table 14/15, 2025 provisional · Page built 2026-10-25